IBA IMC 2014
:: IBA >>> Second International Marketing Conference (IBAICM 2014)

IBA is the oldest business school outside North America. It was established in 1955 with initial technical support provided by the world famous Wharton School of Finance, University of Pennsylvania; later, the University of Southern California set up various facilities at the Institute and several prominent American professors were assigned to the IBA. The course contents, the curriculum, the pedagogical tools and the assessment and testing methods were developed under the guidance of reputed scholars from these two institutions. IBA has zealously guarded the high standards and academic traditions it had inherited from Wharton and USC while adapting, adjusting and restructuring it self with the passage of time.
The first IBA International Conference on Marketing (IBAICM) was held in Karachi in May 2012. It was a two day conference where researchers from Bangladesh, Germany, Great Britain, Korea, Lebanon, Nepal, Pakistan, and the United States of America participated. Two years later, in May 2014, the second IBAICM - 'The Changing Paradigms' was organized at the IBA Karachi which was a huge success. Once again academics, researchers & practitioners from all around the world participated & graced the Conference with their presence. The conference explored the changes happening in various facets of marketing and the opportunities that present themselves for research & practice.
Now, after the overwhelming success of the first two Conferences, the Marketing Department of the Institute of Business Administration plans to hold its next conference; 3rd IBAICM, in 2016.


IBAICM – 2012

IBAICM – 2014

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