Tactics to Save Brands from Failure

Kausar Saeed1, Kamran Ahmed Siddiqui2
1Institute of Business Management, Karachi, Pakistan, 2University of Dammam, Saudi Arabia,
KASiddiqui@uod.edu.sa, Kauser.Saeed@iobm.edu.pk

Abstract: The purpose of this study is to present the experts opinion about various tactics used to save brands from permanent failures. The sampling technique used in this survey was judgmental with a sample size of 196 marketing professionals from FMCG, health, pharmaceutical, services and manufacturing sectors based in Karachi. Using Exploratory Factor Analyses tactics are summarized into groups. This paper offers numerous expert opinions about tactics to save brands from permanent failure. Provides valuable analyses for marketing/brand professional and academics.

Keywords: Brand Failure, Product Life Cycle
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