Conference Program
IBAICM2012 – Day 1: Saturday 5 May, 2012 |
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| 09:00-10:55 | Session 1: Inaugural Session | G & T Auditorium |
| 09:00-10:55 | Tilawat of the Holy Quran: Hasan Ashraf | G&TAuditorium |
| 09:05-09:20 | Welcome Address: Dr. Mohammad Nishat, Associate Dean, IBA | G&TAuditorium |
| 09:20-09:30 | Overview of IBA ICM 2012: Ms. Yasmin Zafar, Convener | G&TAuditorium |
| 09:30-10:15 | KEYNOTE: Branding a Nation in the 21st Century Dr. Kriengsak Chareonwongsak, President, Institute of Future Studies for Development, THAILAND | G&TAuditorium |
| 10:15-10:30 | Address by Chief Guest: Dr. Abdul Hafeez Sheikh | G&TAuditorium |
| 10:30-10:45 | Address by Dean & Director IBA: Dr. Ishrat Husain | G&TAuditorium |
| 10:45-10:55 | Refreshments | |
| 11:20-13:10 | Session 2: Brand Choice and Consumer Perceptions | G&TAuditorium |
| 11:20-12:05 | KEYNOTE: Branding in the Digital Age Dr. Jikyeong Kang, Professor of Marketing, Director of Postgraduate Centre, Manchester Business School, UK | G&TAuditorium |
| 12:05-12:50 | KEYNOTE: British Muslim Consumers and Halal Food Choices Dr. Ahmad Jamal, Program Director, MSc in Strategic Marketing, Cardiff Business School, Cardiff University, UK | G&TAuditorium |
| 12:50-13:00 | Address by Chief Guest: Mr. Khalid Mehmood: Getz Pharma | G&TAuditorium |
| 13:00-13:10 | Vote of Thanks and Plaque Distribution: Jami Moiz | G&TAuditorium |
| 13:10-14:20 | Lunch | |
| 14:20-16:15 | Session 3: Marketing Challenges in Emerging Markets | G&TAuditorium |
| 14:20-15:05 | KEYNOTE: Role of Marketing in Economic Development and Business: Trends and Challenges for Pakistan Dr. Mushtaq Luqmani, Professor Marketing, Haworth College of Business, Western Michigan University, USA | G&TAuditorium |
| 15:05-15:35 | Reputation, Trust, Risk and Emerging Markets with specific reference to Pakistan Dr Andrew Tucker, Honorary Research Fellow, Brunel University, Co-CEO Mettle Consulting, UK Arif Zaman, Henley Business School and Commonwealth Business Council UK | G&TAuditorium |
| 15:35-16:05 | An Appraisal of the Islamic Financial Industry’s Compliance with the Ethical Standards of Islamic Marketing Dr. Wafica Ghoul, Lebanese International University, LEBANON | G&TAuditorium |
| 16:05-16:15 | Vote of Thanks and Plaque Distribution: Dr. Huma Amir | G&TAuditorium |
| 16:15 | Tea | |
| 20:00-22:00 | Conference Dinner | |
IBAICM2012 – Day 2: Saturday 6 May, 2012 |
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| 09:00-11:05 | Session 4: International Marketing | G&TAuditorium |
| 0:900-09:45 | KEYNOTE: Globalization and its Impact on Marketing Strategies Dr. Pervez Ghauri, Professor of Marketing and International Business, King’s College London, UK | G&TAuditorium |
| 09:45-10:15 | The World of Exports: Global and Regional Analysis Dr. Khawaja Amjad Saeed, Principal, Hailey College of Banking & Finance, University of the Punjab | G&TAuditorium |
| 10:15-10:45 | Branding for Tourism: Case of Nepal Dr. Tek Nath Dhakal, Professor, Department of Public Administration, Tribhuvan University, NEPAL | G&TAuditorium |
| 10:45-10:55 | Chief Guest: Dr. Huma Naz Baqai – Chairperson, Department of Social Sciences, IBA | G&TAuditorium |
| 10:55-11:05 | Vote of Thanks and Plaque Distribution: Humayun Ansari | G&TAuditorium |
| 11:05-11:30 | Refreshments | |
| 11:30-13:20 | Session 5a: Parallel Sessions: CONSUMER PERSPECTIVES Moderator: Ms. Yasmin Zafar; Chairs: Dr. Ahmad Jamal, Dr. Klaus Heine | S1 |
| 11:30-12:00 | Consumers’ Need for Uniqueness, Attitude and Ethical Behaviour towards Counterfeit Products in Pakistan – Faryal Salman, Farishtae Minwalla | S1 |
| 12:00-12:30 | A study of Pre-Purchase Determinants of Brand Avoidance and Moderating Role Familiarity with Country-of-Origin – Muhammad Asif Khan, Cécile Bozzo, Haroon-ur-Rashid Khan | S1 |
| 12:30-13:00 | Motion Pictures As An Agent Of Socialization: A Comparative Content Analysis of Depiction of Violent Characters on Indian Silver Screen and Reported Crime News in Pakistan - Erum Hafeez Aslam | S1 |
| 13:00-12:10 | Review and Summary: Ms. Yasmin Zafar | S1 |
| 13:10-13:20 | Chief Guest: Afnan Ahsan – President and CEO, Engro Foods Ltd., Engro Corp. | S1 |
| 11:30-13:20 | Session 5b: Parallel Sessions: SOCIETY AND MARKETING Moderator: Mr. Jami Moiz; Chairs: Dr. Pervez Ghauri; Dr. Kriengsak Chareonwongsak | S2 |
| 11:30-12:00 | Building Pakistan’s Country of Origin Image through the Corporate Image: Exploring Optimal Corporate Brands for the Image Transfer – Ishrat Hussain | S2 |
| 12:00-12:30 | Reputation of Private Universities in Pakistan and its Impact upon Student Satisfaction and Loyalty - Seema Arif, Maryam Ilyas | S2 |
| 12:30-13:00 | Home-Based Female Entrepreneurs in Pakistan: An Exploratory Case Study - Faryal Salman, Dr Amber Gul Rashid | S2 |
| 13:00-13:15 | Review and Summary: Jami Moiz | S2 |
| 13:20-14:30 | Lunch | |
| 14:30-16:25 | Session 6: Brand and Branding | G & T Auditorium |
| 14:30-15:15 | KEYNOTE: The Identity of Fashion Brands Dr. Klaus Heine, Chair of Marketing Department, Berlin Institute of Technology, GERMANY | G & T Auditorium |
| 15:15-15:45 | Branding in the Bottom of the Pyramid: Case of Grameen Bank Dr. Mohammed Solaiman, Supernumerary Professor, Dept. of Marketing Studies and International Marketing University of Chittagong, BANGLADESH | G & T Auditorium |
| 15:45-16:00 | Mobile Marketing at Telenor: a MAD Strategy?: Yasmin Malik | G & T Auditorium |
| 16:00-16:15 | Chief Guest: Dr. Javaid R. Laghari, Chairperson Higher Education Commission of Pakistan | G & T Auditorium |
| 16:15-16:25 | Vote of Thanks and Plaque Distribution: Dr. Amber Gul Rashid | G & T Auditorium |
| 16:25 | Tea | |
| 18:00-21:00 | Tour of Karachi | |
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