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Conference Program


IBAICM2012 – Day 1: Saturday 5 May, 2012
09:00-10:55 Session 1: Inaugural Session G & T Auditorium
09:00-10:55 Tilawat of the Holy Quran: Hasan Ashraf G&TAuditorium
09:05-09:20 Welcome Address: Dr. Mohammad Nishat, Associate Dean, IBA G&TAuditorium
09:20-09:30 Overview of IBA ICM 2012: Ms. Yasmin Zafar, Convener G&TAuditorium
09:30-10:15 KEYNOTE: Branding a Nation in the 21st Century Dr. Kriengsak Chareonwongsak, President, Institute of Future Studies for Development, THAILAND G&TAuditorium
10:15-10:30 Address by Chief Guest: Dr. Abdul Hafeez Sheikh G&TAuditorium
10:30-10:45 Address by Dean & Director IBA: Dr. Ishrat Husain G&TAuditorium
10:45-10:55 Refreshments  
11:20-13:10 Session 2: Brand Choice and Consumer Perceptions G&TAuditorium
11:20-12:05 KEYNOTE: Branding in the Digital Age Dr. Jikyeong Kang, Professor of Marketing, Director of Postgraduate Centre, Manchester Business School, UK G&TAuditorium
12:05-12:50 KEYNOTE: British Muslim Consumers and Halal Food Choices Dr. Ahmad Jamal, Program Director, MSc in Strategic Marketing, Cardiff Business School, Cardiff University, UK G&TAuditorium
12:50-13:00 Address by Chief Guest: Mr. Khalid Mehmood: Getz Pharma G&TAuditorium
13:00-13:10 Vote of Thanks and Plaque Distribution: Jami Moiz G&TAuditorium
13:10-14:20 Lunch
14:20-16:15 Session 3: Marketing Challenges in Emerging Markets G&TAuditorium
14:20-15:05 KEYNOTE: Role of Marketing in Economic Development and Business: Trends and Challenges for Pakistan Dr. Mushtaq Luqmani, Professor Marketing, Haworth College of Business, Western Michigan University, USA G&TAuditorium
15:05-15:35 Reputation, Trust, Risk and Emerging Markets with specific reference to Pakistan Dr Andrew Tucker, Honorary Research Fellow, Brunel University, Co-CEO Mettle Consulting, UK Arif Zaman, Henley Business School and Commonwealth Business Council UK G&TAuditorium
15:35-16:05 An Appraisal of the Islamic Financial Industry’s Compliance with the Ethical Standards of Islamic Marketing Dr. Wafica Ghoul, Lebanese International University, LEBANON G&TAuditorium
16:05-16:15 Vote of Thanks and Plaque Distribution: Dr. Huma Amir G&TAuditorium
16:15 Tea  
20:00-22:00 Conference Dinner  
IBAICM2012 – Day 2: Saturday 6 May, 2012
09:00-11:05 Session 4: International Marketing G&TAuditorium
0:900-09:45 KEYNOTE: Globalization and its Impact on Marketing Strategies Dr. Pervez Ghauri, Professor of Marketing and International Business, King’s College London, UK G&TAuditorium
09:45-10:15 The World of Exports: Global and Regional Analysis Dr. Khawaja Amjad Saeed, Principal, Hailey College of Banking & Finance, University of the Punjab G&TAuditorium
10:15-10:45 Branding for Tourism: Case of Nepal Dr. Tek Nath Dhakal, Professor, Department of Public Administration, Tribhuvan University, NEPAL G&TAuditorium
10:45-10:55 Chief Guest: Dr. Huma Naz Baqai – Chairperson, Department of Social Sciences, IBA G&TAuditorium
10:55-11:05 Vote of Thanks and Plaque Distribution: Humayun Ansari G&TAuditorium
11:05-11:30 Refreshments  
11:30-13:20 Session 5a: Parallel Sessions: CONSUMER PERSPECTIVES Moderator: Ms. Yasmin Zafar; Chairs: Dr. Ahmad Jamal, Dr. Klaus Heine  S1
11:30-12:00 Consumers’ Need for Uniqueness, Attitude and Ethical Behaviour towards Counterfeit Products in Pakistan – Faryal Salman, Farishtae Minwalla S1
12:00-12:30 A study of Pre-Purchase Determinants of Brand Avoidance and Moderating Role Familiarity with Country-of-Origin – Muhammad Asif Khan, Cécile Bozzo, Haroon-ur-Rashid Khan S1
12:30-13:00 Motion Pictures As An Agent Of Socialization: A Comparative Content Analysis of Depiction of Violent Characters on Indian Silver Screen and Reported Crime News in Pakistan - Erum Hafeez Aslam S1
13:00-12:10 Review and Summary: Ms. Yasmin Zafar S1
13:10-13:20 Chief Guest: Afnan Ahsan – President and CEO, Engro Foods Ltd., Engro Corp. S1
11:30-13:20 Session 5b: Parallel Sessions: SOCIETY AND MARKETING Moderator: Mr. Jami Moiz; Chairs: Dr. Pervez Ghauri; Dr. Kriengsak Chareonwongsak  S2
11:30-12:00 Building Pakistan’s Country of Origin Image through the Corporate Image: Exploring Optimal Corporate Brands for the Image Transfer – Ishrat Hussain S2
12:00-12:30 Reputation of Private Universities in Pakistan and its Impact upon Student Satisfaction and Loyalty - Seema Arif, Maryam Ilyas S2
12:30-13:00 Home-Based Female Entrepreneurs in Pakistan: An Exploratory Case Study - Faryal Salman, Dr Amber Gul Rashid S2
13:00-13:15 Review and Summary: Jami Moiz S2
13:20-14:30 Lunch
14:30-16:25 Session 6: Brand and Branding  G & T Auditorium
14:30-15:15 KEYNOTE: The Identity of Fashion Brands Dr. Klaus Heine, Chair of Marketing Department, Berlin Institute of Technology, GERMANY G & T Auditorium
15:15-15:45 Branding in the Bottom of the Pyramid: Case of Grameen Bank Dr. Mohammed Solaiman, Supernumerary Professor, Dept. of Marketing Studies and International Marketing University of Chittagong, BANGLADESH G & T Auditorium
15:45-16:00 Mobile Marketing at Telenor: a MAD Strategy?: Yasmin Malik G & T Auditorium
16:00-16:15 Chief Guest: Dr. Javaid R. Laghari, Chairperson Higher Education Commission of Pakistan G & T Auditorium
16:15-16:25 Vote of Thanks and Plaque Distribution: Dr. Amber Gul Rashid G & T Auditorium
16:25 Tea  
18:00-21:00 Tour of Karachi  

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