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Contemporary Marketing Trends

05-06 May 2012, Karachi, Pakistan

IBA, the oldest business school outside USA, announces the first ever international marketing conference in Pakistan bringing academicians and professionals on a single platform to present cutting-edge information in the field of marketing.

Conference Objectives

  • To enhance marketing education and research in the region.
  • To provide a much-needed platform for showcasing high-quality research.
  • To highlight indigenous marketing issues through empirically tested research.
  • To be receptive to the replication studies of world class research.
  • To stimulate interest in marketing theory and practice among global and regional scholars and practitioners.


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