IBA, the oldest business school outside USA, announces the first ever international marketing conference in Pakistan bringing academicians and professionals on a single platform to present cutting-edge information in the field of marketing.

Conference Objectives

• To enhance marketing education and research in the region.
• To provide a much-needed platform for showcasing high-quality research.
• To highlight indigenous marketing issues through empirically tested research.
• To be receptive to the replication studies of world class research.
• To stimulate interest in marketing theory and practice among global and regional scholars and practitioners.