Message from the Chairperson Marketing Department

Dr. Huma Amir

Dr. Huma Amir
Assistant Professor, Chairperson Marketing Department
Institute of Business Administration, Karachi
PhD (International Marketing), University of Warwick, UK – 2011
MPhil (International Marketing), University of Warwick, UK – 2005
MBA (Marketing), Institute of Business Administration, Karachi – 1987

At the very heart of IBA, is a drive to create a stream of ingenuous and talented marketers for Pakistan. As an institute, we strive to impart the highest quality of education to young and eager minds that will become the innovators and leaders of marketing in the near future. However, we realise that our duty as the top business school of Pakistan is much more; we also need to expand the existing horizons in the academic as well as the professional aspect of the marketing discipline. With this in mind, as the Department Head of Marketing, I feel proud to announce the third IBA International Conference on Marketing on the theme "Emerging Markets at the Bottom of the Pyramid" to be held at the Universiti of Malaya Campus in Kuala Lumpur, Malaysia.

IBA|ICM 2016 presents the opportunity to uncover key strategies, new trends, and sustainable practices relating to the theme. With the marketing minds around the world presenting their wisdom and learning, this is undoubtedly going to be an amazing experience for marketing academics and professional marketers alike. IBA|ICM 2016 will feature keynote speakers, plenary sessions and parallel sessions that will provide a chance for participants to network with the scholars and practitioners to gain a wider and clearer perspective of the changing paradigms within the theme of the conference.