The papers should preferably be linked to the theme of the conference; however, papers from any marketing area of interest to academics or practitioners are also welcome. Please click on the link below for online submission through EasyChair, and register or log in to your EasyChair account for paper submission and guidelines.
This should begin with the title of the paper along with the related track [Title of the Paper (Track): e.g. Advertising to the Bottom of the Pyramid (Advertising and Promotion)].
Abstract should be about 500-700 words and should not include any information that can identify the author(s) or their institution(s). Abstract should include purpose, geographic context, methodology, findings, contributions and limitations.
A list of keywords (maximum 3) should be given.
Full Paper Submission
Only PDF file should be uploaded for full paper submission.
First page should contain the same abstract of the paper as printed in-line in the EasyChair form. Abstract should not include any information that can identify the author(s) or their institution(s).
Main paper should start on a new page. Text should be in Times New Roman 12, line spacing 1.5, with a margin of one inch on all sides. Length of the paper should be between 5000-7000 words, excluding references. Each new paragraph should be indented. All lists should be either bulleted or numbered.
Tables, Diagrams and Figures
Tables, diagrams and figures should be embedded within the body of the paper. Table captions should be on top of table and figure captions on the bottom of figure. All captions should be numbered and italicized.
Please follow the APA style of referencing. If needed, guidelines on the APA referencing style can be obtained at http://www.apastyle.org/learn/tutorials/basics-tutorial.aspx